Presence Factor

SEO is becoming a much more holistic practice than before. Our experience with the clients shows how they are resistant to change, in the technology driven world, a change in strategies occurs every few months, sometimes weeks.  Now, SEO will need to have a hand in all things marketing in order to ensure that all of the hard work and investments a company makes are seen. here are a few things that we need to continue stressing though. No matter he change in strategies, in order to have advantage over your competition you need to structure your flexible strategy around a skeleton of following founding elements: Intelligent Keyword Research & Onsite Optimization Complete Local Places Pages Encourage Online Reviews Accurate Citations & Business Directory Listings Links & Social Signals  

In the past year, success in SEO has been based on  how businesses were putting together robust combination strategies that brought together an integrated web of great content, credible links, and social signals.  Each of these parts are interrelated and are of great value to the readers.  This enabled businesses to build their authority and brand value.    The first step towards reaching an effective SEO strategy is the site content and structure of the content. The way you organize and optimize your content should be governed by five aspects:  i) keyword research,  ii) content optimization,  iii) user experience,  iv)site design, and  v)the presence of a blog with great content  updated frequently. We will go more into depth with each of these in the following few dys, so stay tuned! Link building is the second step you must overcome, SEO is a never ending process, as we emphasized multiple times,...

Domain Level Anchor Text describes anchor text metrics—both partial and exact match—about the root domain hosting the page. Anchor text correlations for both partial and exact match remained quite large across our data set. Domain Level Brand Metrics describes elements of the root domain that indicate qualities of branding and brand metrics. Domain Level Keyword Agnostic relates to the entire root domain, but don't directly describe link or keyword-based elements. Instead, they relate to things like the length of the domain name in characters. Domain Level Keyword Usage cover keywords that are used in the root or sub-domain name and how much impact this might have on search engine rankings. Domain Link Authority Features describe link metrics about the root domain hosting the page Page Level Anchor Text describes anchor text metrics—both partial- and exact-match—to the individual page (e.g., number of partial-match anchor text links, exa...

Years ago, a good way to get your site ranked at the top of the search results was to put a lot of keywords on your web page and then hide them by making their color match the page’s background. If you’re optimizing your website, changes to SEO tactics and strategies shouldn’t be worrisome. Naturally, your business needs a comprehensive audit from time to time. Evaluating and fix what isn’t working is natural, so doing the same thing when it comes to your website’s optimization strategy shouldn’t be a foreign concept. Back in 2012, Google made over 500 updates to its search algorithm and here’s how to initiate your SEO evaluation and overhaul your strategy. First off, you need to audit your inbound links Before, the more links you had, the better your rankings were, this way companies figured out massively scalable link spam strategies, blasting forums and blogs with nonsense to create links. Google caught on to these scams and started penalizing websites that engage...

About a month ago , a popular SEO related website  published that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introduction of banner ads is a noticeable change for the company. Here is what we managed to find out for you. What about image banner and text listings? Despite appearances, the ad is comprised of the image banner only. What about the box around the banner ad and the organic listing if it’s not one ad unit?  The outline with the “Sponsored” tag inside does make it appear that the banner image and text listing are part of one giant ad. Can users click on the banner ad? Clicking on the banner leads users to the advertiser’s website. The banners are showing...what? A Google source referred to this test as a “brand image experiment” when speaking with the Synrgy folks. What advantage does ...

1.    Attract Follow a simple list of threeindicators that will keep you on track: ·          Message ·          Audience ·          Time In PPC terms, this would translate to techniques like keyword choice, targeting, and bidding . It’s all aboput delivering the right message to the right audience at the right time. 2.    Engage ·          Clicks ·          CTR 3.    Convert ·          Conversion ·          Cost ·          Cost Per Conversion ·          Conversion Rate ·          Revenue Per Conversion ·    ...

Search engine optimization may seem complicated and vague at first, however there is a very simple mechanism behind it. In essence: search engines reward pages with the right combination of ranking factors, or “signals.” The table below maps and explains the main indicators and factors you need to focus on for search engine ranking success.

Your focus should be on meaningful content paying attention to mobile engagement with the content that will turn into a need for longer-term SEO and content marketing commitments. One thing is certain, SEO is along-term process. The point of SEO is to enhance your brand's opportunity for discoverability. Follow the shift of search strategies Number of mobile devices on this planet will surpass the population of the world in the near future, there are about 6.8 billion mobile devices used by 7 billion people. You need to consider how your brand content is discovered and engaged with by searchers on a mobile device as well as by users of desktop computers. For example, on a mobile device geography is more likely taken into consideration. Or even, a conversational or voice search is a more likely occurrence on a mobile device versus a desktop, e.g. on your mobile device you'd likely speak into your phone and say, "I'm looking for a veget...

We recommend that you optimize your URL structure , so that the URL clearly communicates what the post is about? In some blogs and similar community networks the software assigns a random URL string.   Next, we recommend that you moderate your website’s comments and of course, make sure that you respond to the legitimate ones. Make the site blueprint intuitive and easy to use, make sure that you have easily accessible social media buttons. We recommend that you   use long-tail keywords as a way of building out your content.   Use long-tail keywords in subheads, image file names and your meta description . Don’t long-tail-keyword-stuff. Do not make it obvious that you’re doing it for SEO purposes!

We offer you a recap of the last two weeks of our educational posts in SEO and content marketing.     1.   SEO is used to attract v isitors from search engines by categorizing and ranking your site for keywords relevant to your business. 2. On-site SEO and off-site SEO are required.   3. Start doing SEO now to get ahead of your competition 4. Know your competition .   5. No two websites are the same and require different SEO strategies, SEO strategy for your website is custom made. 5. SEO doesn’t have to be expensive and can even be free. 6. SEO results aren’t instant and you may wait for apparent results for weeks or even months. 7. The newer your website is, the more patient you will need to be because it takes time to build authority and trust that would lead to outranking your competition. 8. Your website is always a work in progress. 9. Adapt to algorithm updates.   10. Get ad...

Microformats and markup data Microformat is a markup that is used to create a better structure of the data being sent to search engines. Lower the number of outgoing links In the Pages/Site structure you should be able to pick the Content workspace and check the Outgoing links total column. Too many links on your pages, is bad, and may cause your website to appear as a spam site. It’d be best if you could make sure that   your outgoing linking is moderated to under a 100 links/page. Keyword-rich anchors We advise you to add keywords to your internal links. Because a strong keyword-rich internal link structure will boost   your website’s relevance in the search rankings.   Landing pages optimization We are all about optimization here, eh? You got that right! We warmly recommend you to follow all the recommendations for each page in the Page elements section.

Re-write duplicate and missing titles In site structure   you should be able to pick the Content workspace and   check the duplicate title column. In case there are duplicate titles, they need to be rewritten. You should also attention to the title length column. The most effective page titles are about 65 characters long with spaces. Keep your titles   right to the point and short, also make sure they contain your best keywords.    Meta descriptions Meta descriptions dictate how your pages are shown in search results. For optimum results meta descriptions should be about 150 characters long. Your meta descriptions should be short, right to the pint and contain your best keywords. Each page of your website has to have its own meta description. More content The Body Word count column of the Content workspace in Pages-Site structure shows how many words are there in the text on your pages . There's no ideal word count for a page, how...

Search engines determine what is and what is not quality content. Optimizing your site you won’t be left behind.  RESEARCH, EXECUTE, ANALYZE & SCALE In order to achieve   success in SEO and content development   you need to follow a simple process of :   research , execute , analyze and scale . Content is of primary importance in the online marketing space because it determines relevance and expertise. SEO is very challenging, because it’s all about beating other websites’ content. You need to be more comprehensive, informative and actionable, as well as helpful, appealing and trustworthy. Research: The r esearch phase of the abovementioned process involves three components: 1)    You need to determine the demand for the content you are creating; 2)    You need to identify your competitors’ similar content, and make your content more interesting and more relevant; 3)    For outreach and...

Paid tools are essential when you need advanced features, increased limits, historical features, or online support. Sometimes, in order the wanted aim a free tool does the trick. Visual Website Optimizer A/B Testing; Visual Website Optimizer allows you to run A/B tests.   Keyword Eye Keyword research done by adding rich visualizations — essential when you want to move beyond keywords to valuable concepts. Ahrefs One of the more popular link research tools, Ahrefs offers a large index and nice anchor text distribution charts. Mostly a paid tool, but they offer some free data. Yoast WordPress SEO Plugin If you could only choose one WordPress plugin for you site, the first would be from Yoast, and so would the second. Virante SEO Tools Virant offers a number of high quality SEO tools to the public. Social Mention Social mention offers real-time social media search and analysis. Enter a search term and see who's sharing what, right now. SE...